Built by operators, for operators.
AdWash is the product of seven years running paid acquisition for home service businesses, and seven years watching agencies leave bookings on the table during the very weeks they should have been booked solid.
The agency that built its own engine.
Yelu Marketing was founded in 2019 to run growth for residential HVAC, plumbing, and electrical contractors. By 2023 we were managing eight-figure annual ad spend across two dozen accounts from coast to coast, and we'd built so much internal automation to do it that the tooling itself had become the real product.
AdWash is that tooling, productized and opened up to other agencies and operators. The principles haven't changed: revenue is the only metric that matters, the model should improve every day without anyone touching it, and the system should never miss a heat wave by a Tuesday.
We're a small team working closely with a handful of contractors and agencies at a time.
- Founded
- 2019
- Accounts run
- 200+
- Markets served
- 38
- Avg ROAS
- 4.8×