Legal · Cookie Policy
AdWash Cookie Policy
Last updated: October 21, 2026 · Effective: October 21, 2026
What this Policy covers
This Cookie Policy explains how Yelu Marketing (the operator of AdWash, available at adwash.ai) uses cookies and similar technologies (such as local storage, session storage, and pixel tags) when you visit our website or use the Service. It should be read alongside our Privacy Policy, which describes how we handle personal information generally.
What cookies are
A cookie is a small text file that a website places on your device when you visit it. Cookies can be set by the website you are visiting (first-party cookies) or by a third party whose content is embedded on that website (third-party cookies). They allow the site to remember information about your visit, such as whether you are signed in and what your preferences are.
We also use related technologies that are not strictly cookies (for example, browser local storage), but the principles in this Policy apply to them too. For brevity we refer to all of these as "cookies" below.
Cookies we use
The Service uses a small, focused set of cookies. On our public pages and during sign-up (never inside the dashboard) we also use Google's tag for two things: to measure whether our own Google Ads lead to sign-ups and booked calls, and to let Google show AdWash's ads to people who visited our site and didn't sign up (retargeting). Neither starts until you say yes: until you press Accept on the cookie notice, or switch them on in Your Privacy Choices (Section 6), Google's tag doesn't load, sets no cookies or identifiers and sends nothing to Google, and our own aw_ad cookie isn't set. No thanks, closing the notice, or Global Privacy Control means they never start. You can switch either off again at any time.
| Cookie | Category | Purpose | Duration |
|---|---|---|---|
| next-auth.session-token | Strictly necessary | Keeps you signed in across requests. Set after a successful sign-in via email/password or Google. | 30 days; refreshed on activity |
| next-auth.csrf-token | Strictly necessary | Protects sign-in and account actions from cross-site request forgery. | Session |
| next-auth.callback-url | Strictly necessary | Returns you to the page you were on before signing in. | Session |
| aw_tier, aw_tier_at | Strictly necessary | Remember the plan you selected on the pricing page, and when, so checkout can pick it up. | 30 days |
| aw_promo | Strictly necessary | Remembers the offer on the page you signed up from, so checkout charges the price that page showed. | 30 days |
| aw_ad | Measurement | The ad click id and campaign tags in the link you followed to our offer page, saved with your account and subscription so we know which of our ads brought you. Set only once you accept (or switch measurement on), never if your browser sends Global Privacy Control. | 90 days |
| _gcl_au, _gcl_aw, _ga, _ga_* (Google) | Measurement | Set by Google's tag on our public pages and sign-up to count visits, the steps of sign-up, and sign-ups that came from our own ads. Set only once you accept (or switch measurement on), never if your browser sends Global Privacy Control. | 90 days (_gcl_*); up to 2 years (_ga*) |
| IDE, ar_debug and other Google advertising cookies (on Google's own domains) | Advertising | Let Google show AdWash's ads to people who visited our public pages or started signing up (retargeting), and measure those ads. Set only once you accept (or switch AdWash ads on other sites on), never if your browser sends Global Privacy Control. | Up to 13 months |
| aw_measure, aw_ads, aw_cookie_notice, aw_conv:*, aw_step:* (localStorage); aw_cookie_notice_closed, aw_pending_signup (sessionStorage) | Functional | Your Privacy Choices answers, whether you've answered the cookie notice or closed it this visit, and which sign-ups and sign-up steps this browser has already counted, so none is counted twice. | Until cleared (sessionStorage: until the tab closes) |
| aw_tz | Strictly necessary | Your device's time zone, so dates, days, and times in the dashboard are yours. | 1 year |
| aw_acting_agency_id | Strictly necessary | Set only for platform administrators when they choose to view the dashboard as a specific client. Cleared on exit. Never set for normal users. | 8 hours |
| aw_intake, aw_site_findings (localStorage) | Functional | Keep your answers to the sign-up questions, and what we found on your website, in your browser until your account is created (and for a call you book). | Until your account saves them, or cleared |
| adwash:campaign-questions (localStorage) | Functional | Remembers where you were in a new campaign's questions, so you can pick up where you left off. | 7 days |
| adwash:sidebar-collapsed, aw:period:*, aw:channel:home, aw:last-page, aw-theme (localStorage) | Functional | Remember your views: the collapsed sidebar, the date range and channel you picked, the page to return to after Settings, and the color theme. | Persistent until cleared |
| aw:proposal-later, aw:budget-request-later, aw:attention:* (sessionStorage) | Functional | Remember, for this visit only, a question you chose to answer later and the task you are working on. | Until the tab closes |
| aw:admin:* (localStorage) | Functional | Set only for platform administrators: the filters and views chosen on the Admin pages. | Persistent until cleared |
We may add or change cookies as the Service evolves. We will update this list when we do. The general categories above will remain the same.
Strictly necessary vs other categories
Strictly necessary cookies are required for the Service to function (for example, to keep you signed in or to stop cross-site request forgery). They cannot be turned off from within the Service; if you block them, parts of the Service will not work.
Functional cookies remember preferences that improve your experience (for example, the collapsed state of the sidebar). They are not used for advertising. You can clear them at any time using your browser's controls.
Measurement cookies (Google's tag, and our own aw_ad) tell us whether our own ads bring sign-ups and booked calls, and where people stop during sign-up. They are only on our public pages and during sign-up, and only once you accept or switch them on in Your Privacy Choices; never if your browser sends Global Privacy Control.
Advertising cookies let Google show AdWash's own ads to people who visited our public pages or started signing up, on Google Search, YouTube, and sites in Google's network (retargeting). They are never set inside the dashboard, and only once you accept or switch AdWash ads on other sites on; No thanks or Global Privacy Control keeps them off. Some US state laws call this "sharing" personal information for cross-context behavioral advertising; it happens only with your yes, and switching it off is your choice not to have it shared (see our Privacy Policy).
Third-party services
Two third parties may set cookies in your browser when their content runs on our site, and a third serves content without our setting any cookies for it:
- Google sets cookies when you sign in with Google and, on our public pages and sign-up, through Google's tag (Google Ads and Google Analytics measurement and Google Ads retargeting, described above). These are governed by Google's policies, including how Google uses information from sites that use its services.
- Stripe sets cookies on the checkout page to prevent fraud and to authenticate you with the Stripe payment widget. These are governed by Stripe's policies.
- OpenFreeMap serves the map images when you open the service area map; your browser loads them directly, so OpenFreeMap receives your IP address and browser details, as any website you load does. This is governed by OpenFreeMap's policies.
Managing cookies
Switch measurement and AdWash ads on other sites on or off here, or with Your Privacy Choices at the foot of our pages: . Both are off until you say yes: the cookie notice's Accept switches both on, and No thanks keeps both off. Your browser's Global Privacy Control signal is honored as a choice to keep both off.
You can also turn off ad personalisation from Google across the web in Google's My Ad Center, or opt out of interest-based ads from many companies at optout.aboutads.info.
Most browsers also let you block, allow, or delete cookies through their settings. You can also use private or incognito browsing modes that automatically clear cookies when the session ends.
If you block strictly necessary cookies you will not be able to sign in to the Service. Blocking functional cookies will reset preferences to their defaults but will not break sign-in or data access.
For more information about cookies and how to manage them, see allaboutcookies.org.
Changes to this Policy
We may update this Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be announced by email or in-product notice before they take effect.
Contact us
For questions about this Cookie Policy, contact privacy@yelumarketing.com.
AdWash is a product of Yelu Marketing. © 2026 Yelu Marketing. All rights reserved.